Videography: Cherly Cole- Under the sun

Notes made while watching the music video: -Music matching the visuals: loud beat/sharp movement is made -Selling the artist: Tatoo on hand shown throughout video -Dance routine: represents the 'pop' genre -Continuity editing: walking down the steet -Lyrics matching visuals: 'under the sun'- shot of her with the sun shining behind her -Intertexuality: Greece(film)/50's. Dance routine (singing in the rain) References to the notion of looking: voyeuristic treatment of the female body e.g. turning on the jukebox. Costume encourages voyeurism amd focus + movement of camera. Refelcting how we should be looking at her- positioned in a male poing of view. Aspirational: female target audience is told what they should look like and how males should look at you. Facial expressions: looks seductivley at camera- breaks 4th wall- two way interaction. Lots of cutaways to people looking. Physical power- moving others Positioned as a sexual object- is this power? or weak position.