Goodwins points:
-Voyeurism
-Selling the artist
-Lyrics/Visulas
-Music/Visuals
-Intertextuality
-Genre
Music video one: Scouting for Girls 'She's so lovely'
In this music video the lead singer is sold very well, throughout the video he is trying to get the attention of a girl who already has a boyfriend, this almost makes you feel sorry for the artist and see him as 'cute' and 'naive'. The perception we get of the lead singer is done purposely to show the audience that he is just like anyone and he is not making himself superior to anyone watching, this is key in getting the audience to relate to the song/video. Close ups of the artists face are also shown throughout the video, showing his eyes very clearly, this will help the audience to connect with him. He also has a lot more screen time than the other members of the band, showing the audience he has a main role in the group (lead singer) which automatically draws you to him. Viewers are granted immediate interaction with the band as the shot changes from telling the 'love story' to a close up shot of the band in a small room just performing the song, this is used so the audience feel more of a connection between the band and themselves like they would if they were watching a live performance. As the main singer sings 'I love the way she fills her clothes she looks just like them girls in vogue' the camera is showing the woman he is speaking about in a way that makes her look desirable. This is an example of the lyrics matching the visuals. By doing this the audience have a clear view of what the lyrics are actually about, they get to watch the story from his point of view as he sings it. The music also matches the visuals in the music video, at the start of the video the woman walks in (shot only of her legs) in time with the beat of the music. In the video the lead singer is shown wearing a 'Lyle and Scott' polo top, a Yamaha drum is also shown. The genre of this song is pop/rock.
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