Promotion

I have researched into ways that the media typically use to promote artists in order to make a track/artist more successful & well known. This research will help to think of ideas to promote our artist & track. With reference to Goodwins points promotion is a demand of the record label in order to introduce the audience to the artist visually. Common ways of promotion are album covers, photo shoots, posters & videos. 

On itunes they feature all sorts of types on their homepage itunes store to promote - ibook, songs, albums, films, tv shows etc. itunes often features albums that are waiting to be released which informs audience and encourages them to identify & click on the link. The use of visual images is majorly used over text which promotes the artist & their album cover. Linking to goodwins points this is a demand of the label which is successfully achieved through online promotion & advertising. 

Some artists promote themselves & dont leave it down to the professional media. For example Wiley takes to his twitter account to embed his tracks from youtube and composes it into a tweet. This is one of the best ways an artist can interact with a fan as its more personal and shows the passion of the artist. Fans & people in general are more likely to use twitter daily than they are to watch a music video or use itunes store for example, therefore the tweet is more likely to be seen. Furthermore fans can tweet the artist back (optional) commenting of their opinions of the track etc, giving the artist reliable feedback.

Although this artist isnt signed and is up & coming, even an upload on youtube can introduce fans & audience to artists. This is successful as a video includes a lot of shots & angles where the audience can really identify with the artists face & appearence. On this type of promotion people can also comment therefore we can reconise whether the artists appearence & presence is successful within the video and also other factors eg. whether lyrics relate to audience.