Audience research

Our music video is the pop genre.

Characteristics of pop music:

An aim of appealing to a general audience, rather than to a particular sub-culture or ideology

An emphasis on craftsmanship rather than formal "artistic" qualities

An emphasis on recording, production, and technology, over live performance

A tendency to reflect existing trends rather than progressive developments

Much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms

Pop music is the abbreviation of popular music. Pop music is an ample and imprecise category of modern music not defined by artistic considerations but by its potential audience or prospective market. Pop is music composed with deliberate intent to appeal to the majority of its contemporaries.

I looked on youtube where this is a link that allows you to look at the 'Daily Top Pop Tracks'





Each of these music videos are very different and will attract different audiences depending on the artist that is singing, there age and style and what they are singing about, even though they are all in the pop genre. From researching the pop genre I have found that it is extremely diverse and appeals to a very wide target audience.

I looked further into music videos similar to the song we have chosen for our music video project:
Labrinth featuring Emile sande- Beaneath you're beautiful.

As the target audience changes depending on the style of song and the artist, costume ect, I looked into the main features of the video and song in order to find out what audience we are marketing our music video at.

-The song features a male and a female both singing
-The lyrics are about love (the male and female both have feeling for eachother but don't know how to show it)
-The song it slow instead of upbeat or a dance track
-The main artist typically sings 'rap' music but is singing in a different style in this song
-The female artist usually sings slow songs

As the two artists in this song both sing different styles of music but have come together, it could attract a very wide audience that would usually listen to each artist.

The male artist is typically good looking, young stylish and very current- therefore he will attract teenage girls as he is seen to be desirable.
He will also attract teenage boys as they may look to him as a role model.
The female artist usually sings pop ballads, they are normally slow and usually the lyrics are about love, she is also young and stylish, this artist will attract teenage girls as they feel they will relate to they lyrics.

overall our target audience will be boys and girls in the late teens for a number of different reasons
-Relate with the lyrics
-They may find the artists attractive
-They may listen to their music already before hearing this song
-The two artists are very new and current therefore they will want to stick with the trends
-The artists may be seen as role models to them(like their style etc)