Ideal Audience Type

Ideal Audience Type 

From researching into the genre of pop ballads I have started to develop an idea of what our perfect audience type would be. 

http://25musicvideo2012.blogspot.co.uk/2012/10/target-audience-research.html
http://25musicvideo2012.blogspot.co.uk/2012/10/target-audience-questionaire-results.html
http://25musicvideo2012.blogspot.co.uk/2012/10/target-audience.html


I feel that due to the fact the pop genre is quite mainstream and common, the way our target audience behave, dress etc will be similar. 

 I asked a few questions to 2 of my target audience to use as examples

Katie
Female
12
what do you wear and where do you shop? Jeans, jumpers, leggings. Shop at Topshop, New Look, River Island, Zara, Hollister
what media do you consume? Tv, Magazines, Movies, Radio, Music
festivals you attend? -
radio station you listen to? Kiss FM
what technology do you use? Laptop, iPod, Phone, Tv

Sophie
Female
18

what do you wear and where do you shop?

what media do you consume? 

festivals you attend? -

radio station you listen to? 

what technology do you use?

Emma

Female

18

what do you wear and where do you shop? Topshop, Zara, H&M 

what media do you consume? Tv - 90210, Friday night dinner, Towie, MIC, Take me out, X factor
festivals you attend? Reading festival

radio station you listen to? Kiss, Heart, Radio 1

what technology do you use? Phone, Tv, Laptop

This is roughly what I would imagine a typical teen female to look like within the pop genre target audience. Wearing casual mainstream clothes, quite girly looking, fair amount of make up, simple hairstyle. 

I have also gathered a range of images that reflect this style, fitting in the sterotype of the pop genre audience. 

I think our target audience are likely to attend festivals like Wireless and VFest. At these festivals artist such as Drake, Tulisa, Rihanna etc perfome rap/pop mainstream music. 

This is the cast of a TV show called 90210. I feel like the target audience are likely to watch common TV Drama like this. The way the stars dress and looks reflects how our target audience would also dress and look,perhaps taking inspiration in style from media forms such as TV programmes and movies.