Goodwins Points

Goodwin’s points

·         Reference to the notion of looking (voyeurism) : means the pleasure in looking – subject unaware

·         Genre characteristics – e.g. Rock – performing with instruments, Pop – dance routine, Dance – don’t often see artist

·         Strong relationships of lyrics matching the visuals – illustrative – explaining , amplifying – exaggerated, abstract – image doesn’t match lyrics

·         Music & visuals – instruments, dance movements, camera movements etc

·         Demands of record label, selling & promoting the artist – lots of close ups, (symbol) including a visual motif – something that reappears through videos as part of brand identity

·         USP = unique selling point

·         Intertexuality – reference to other text (films, books, tv shows) usually very person to spectator