Monday, 24 September 2012

Goodwins points

Voyeurism-
 -refernce to the notion of looking (pleasure of looking). Subject unaware.

Genre characteristics-
rock- performing with instruments
pop- dance routine
dance- you dont see the artist

Lyrics matching the visuals-
-strong relationship
-illistrate- explaining in images
-amplifying- lyrics exagerated
-abstract- image doesnt match lyrics

Music matching the visuals-
-instruments, dancers movement, camera movement, gestures etc.
(strong relationship)

Demands of record lable-
-lots of close ups of artist, visual motif (symbol)- repeated throughout videos as part of brand identity (USP)- unique selling point, useful for stars to have one (visual motif)

Intertextuality-
-reference to other texts (films, books, t.v shows)
very personal to the spectator.

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